Should Your Enterprise Go For a Headless Commerce Architecture?

Enter Headless Commerce.

An extension of the headless content management system, headless commerce offers you the capabilities to build customized user experiences across channels, paving the way for omnichannel retail. 

Here’s a deep dive into discovering all about headless commerce, and whether it is the right choice for your business.

What is a Headless Commerce Architecture?


A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend. Doing so allows for a greater architectural flexibility, allowing your front end developers to solely focus on customer interactions, without worrying about the impact on critical backend systems.

At the same time, it leaves your backend developers free to use APIs to deliver things like products, blog posts or customer reviews to any screen or device.

The headless commerce architecture entirely separates the presentation layer of your store from the business-critical processes like order and inventory management, payment processing, or shipping. It delivers a platform via a RESTful API that comprises of a back-end data model and a cloud-based infrastructure. 

The headless commerce system works very much like a headless CMS, by passing requests between the presentation and application layers through web services or application programming interface (API) calls.

For example, when the user clicks a “Buy Now” button on their smartphone, the presentation layer of sends an API call to the application layer to process the order of the customer. The application layer then sends another API call to the presentation layer to show the customer the status of their order.

How is it Different From Traditional Commerce?

Here’s a look at the various features that differentiate headless commerce from traditional commerce, or make it a better choice:

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The headless commerce system works very much like a headless CMS, by passing requests between the presentation and application layers through web services or application programming interface (API) calls.

For example, when the user clicks a “Buy Now” button on their smartphone, the presentation layer of sends an API call to the application layer to process the order of the customer. The application layer then sends another API call to the presentation layer to show the customer the status of their order.

How is it Different From Traditional Commerce?

Here’s a look at the various features that differentiate headless commerce from traditional commerce, or make it a better choice:

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

What is a Headless Commerce Architecture?

A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend. Doing so allows for a greater architectural flexibility, allowing your front end developers to solely focus on customer interactions, without worrying about the impact on critical backend systems.

How is it Different From Traditional Commerce?

Here’s a look at the various features that differentiate headless commerce from traditional commerce, or make it a better choice

When Not to Use Headless Commerce?

Headless commerce does not provide you with a front end, developers have to build their own from scratch.

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

Advantages of Using Headless Commerce2


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend system.
Source
CMS Expert

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

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