Should Your Enterprise Go For a Headless architecture <update>

DEMO CONTENT E-commerce enterprises looking to deliver seamless user experiences, often wonder how to do so. Is there a way that does not require them to invent their own IoT device or build back-end solutions from scratch?

Enter Headless Commerce.

An extension of the headless content management system, headless commerce offers you the capabilities to build customized user experiences across channels, paving the way for omnichannel retail. 

Here’s a deep dive into discovering all about headless commerce, and whether it is the right choice for your business.

 

What is a Headless Commerce Architecture?


A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend. Doing so allows for a greater architectural flexibility, allowing your front end developers to solely focus on customer interactions, without worrying about the impact on critical backend systems.

At the same time, it leaves your backend developers free to use APIs to deliver things like products, blog posts or customer reviews to any screen or device.

The headless commerce architecture entirely separates the presentation layer of your store from the business-critical processes like order and inventory management, payment processing, or shipping. It delivers a platform via a RESTful API that comprises of a back-end data model and a cloud-based infrastructure. 

The headless commerce system works very much like a headless CMS, by passing requests between the presentation and application layers through web services or application programming interface (API) calls.

For example, when the user clicks a “Buy Now” button on their smartphone, the presentation layer of sends an API call to the application layer to process the order of the customer. The application layer then sends another API call to the presentation layer to show the customer the status of their order.

How is it Different From Traditional Commerce?

Here’s a look at the various features that differentiate headless commerce from traditional commerce, or make it a better choice:

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Using Agile Process Teams, companies can create high performance and flexible digital networks around their physical supply chains, developing new attributes that enable:

  • Actionable visibility and responsiveness to demand signals and supply changes
  • Agility in reacting to unexpected disruptions or issues that impact daily supply chain operations
  • Continual evolution and adaptation to market or environmental conditions through the use of real-time data to improve efficiency and productivity 
  • Confidence in high quality and right-first-time delivery
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Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility new word to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

Faster Time to Market

Using headless commerce to build an omnichannel retail experience facilitates a faster time to market. Brands can focus solely on building frontend experiences across different touchpoints, as the content and products are housed centrally and delivered via API. 

Agile Marketing

Headless commerce system can support new technologies as and when they arise, making it perfect for designing new customer experiences. This enables marketing teams to roll out multiple sites across different brands, divisions and portfolios in a matter of few days.

Seamless Integrations

A headless commerce system uses APIs, which makes it easier to integrate and communicate with other platforms. You can also add your brand or e-commerce platform to any new device, and it’s just a matter of few hours.

Better Conversion Optimization

With headless commerce systems, you can easily deploy changes on your ecommerce platform. You can run multiple tests at once, and optimization based on these quickly, which will help you constantly improve your e-commerce experiences.

A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend system.

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Faster Time to Market

Using headless commerce to build an omnichannel retail experience facilitates a faster time to market. Brands can focus solely on building frontend experiences across different touchpoints, as the content and products are housed centrally and delivered via API. 

Agile Marketing

Headless commerce system can support new technologies as and when they arise, making it perfect for designing new customer experiences. This enables marketing teams to roll out multiple sites across different brands, divisions and portfolios in a matter of few days.

Seamless Integrations

A headless commerce system uses APIs, which makes it easier to integrate and communicate with other platforms. You can also add your brand or e-commerce platform to any new device, and it’s just a matter of few hours.

Better Conversion Optimization

With headless commerce systems, you can easily deploy changes on your ecommerce platform. You can run multiple tests at once, and optimization based on these quickly, which will help you constantly improve your e-commerce experiences.

What is a Headless Commerce Architecture?

A headless commerce architecture is the separation of the frontend of your e-commerce experience from the backend. Doing so allows for a greater architectural flexibility, allowing your front end developers to solely focus on customer interactions, without worrying about the impact on critical backend systems.

How is it Different From Traditional Commerce?

Here’s a look at the various features that differentiate headless commerce from traditional commerce, or make it a better choice

When Not to Use Headless Commerce?

Headless commerce does not provide you with a front end, developers have to build their own from scratch.

Advantages of Using Headless Commerce


Headless commerce architecture brings in a number of advantages for the e-commerce businesses. Here’s a look at some of the reasons why you should consider going headless:

Omnichannel Experience

Using a headless CMS gives you the flexibility to propel your content anywhere and everywhere. For an e-commerce brand, that means the ability to deliver your products, demo videos, testimonials, blog posts, customer reviews etc to any channel that may have emerged.

More Customization and Personalization

As explained earlier, headless commerce systems give you the control to manage the look and feel of your brand. You can design a customized experience for your admins as well as customers right from scratch, without finding yourself hitting restrictions.

Speed

A decoupled architecture allows you to make rapid changes in the frontend without disturbing the backend, and vice versa. Also, new functionalities and integrations can be applied in much less time, because of the openness of the architecture. 

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TraceLink’s Agile Process Teams is a multi-enterprise work management application that enables cross-enterprise and cross-functional teams focused on supplier relationship management and more to digitally execute, manage and track shared processes across supply chain relationships.

Benefits

Agile Process Teams provides a better way to manage work with internal stakeholders, supply chain partners, and cross-functional teams. Agile Process Teams connects people, processes, and information to orchestrate shared work and track the details of business processes by leveraging network tools for structured workflow, standards-based data definition, flexible team management, and contextual communications across all team members.

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